Fashion is a challenge - a challenge of conventional notions of taste, a challenge to wear within the unfavourable constraints of everyday practicality and the perennial dare among designers: a challenge to take the interchangeable paradigms of art, and some luxury fabrics, to reinvent quintessentially naff fads of yester-decade. Of late, we've seen pieces of past pop culture frippery taking themselves very seriously in their recent incarnations with designers getting on board in their droves. Fashion's latest intrepid outing has taken us in the direction of scrunchies - a staple of the 80s and 90s, alike - courtesy of Marc by Marc Jacobs. This time I'll casually forget that I don't really suit long hair or ponytails, that being a kid in the 90s actually sucked and that six months from now, we'll all be wondering what the hell we were thinking trying to reawaken a sartorial beast of burden that should really have been left to rest! I'm going to say Marc's scarf-like prints give the scrunchie an elegant, contemporary lease of life and, by the way, it's so delectably easy to make you'll be thanking me effusively until its next in-vogue resurrection - whenever or however that may be!
Perhaps I am being too cynical and unimaginative; if scrunchies are good enough for Cara Delevingne then maybe they do have an enduring - even timeless quality. Timeless, like a broken clock: "right twice a day!"